A. KELSEY METCALF
4607 NE 63rd Terrace
Kansas City, MO 64119
(816) 500-5961
resume@kelseymetcalf.com
www.ASKMe-Marketing.com
SUMMARY

Motivated business professional with excellent problem-solving and decision-making ability in pursuit of a career position supporting the mission and operational needs of the right company. Successful team management and development record as well as exceptional communication skills, both oral and written. Ability to establish priorities, work independently and execute complex projects. Able to read and speak Spanish and experienced in both the Windows and Mac environment with particular expertise in HTML, DreamWeaver, PhotoShop, CorelDraw, Illustrator, InDesign, PageMaker, QuarkExpress, and more.

PROFESSIONAL EXPERIENCE
Dec 2005 - Present ASKMe Marketing
Owner
Kansas City, MO
  • Founder of ASKMe Marketing, an internet-based marketing firm specializing in providing solutions for small to midsize companies with an annual growth rate of 50%
  • Organized all business decisions, client servicing, and project completion
  • Managed outsourced personnel
  • Devised and maintained a multi-tiered tracking system - ensured that projects, costs and related tasks were achieved
  • Wrote and designed newsletters, press releases, technical manuals, websites, brochures and other marketing collateral
  • Clients: Fujifilm Sericol U.S.A., Inc., The Juvenile Diabetes Research Foundation, and Worth Harley-Davidson
  • May 2002 - August 2005 Paramount Pool & Spa Systems,
    Director of Marketing
    Tempe, AZ
     
  • Responsible for Marketing department of an international manufacturing company producing annual revenue of $20 million with an average annual increase of $2 million
  • Formulated and maintained a multi-tiered tracking system - ensured that projects, costs and related tasks were achieved
  • Established the corporate website – www.ParamountPoolProducts.com – increasing traffic by 60% the first year and created a customer portal which facilitated electronic communications with clients
  • Wrote and directed consumer product videos for three product lines
  • Guided development, branding, and packaging solutions for new products
  • Authored corporate employee handbook and developed employee-distributed electronic newsletter for internal customers
  • Supervised graphic artists and administrative personnel
  • 1998 - 2002 Valley Metro,
    Marketing Supervisor
    Phoenix, AZ
     
  • Project Manager of bi-annual Bus Book – 500,000 printed, budget in excess of $300,000 and distribution to all outlets – responsible for cost reduction of $100,000 per issue
  • Supervised annual budget of $3 million – reduced expenses by 15%
  • Managed creative process, production, and buy of informational and promotional media
  • Directed and developed interaction and design of the corporate website - received over one million hits each month
  • Created and organized marketing pieces and projects promoting the successful passing of government initiatives
  • Developed, hired, and led a staff of graphic artists, writers, web designers and administrative personnel
  • 1996-98 Auto Rental Resource Center, Inc.,
    Marketing Coordinator
    Scottsdale, AZ
     
  • Designed, developed, and published the quarterly newsletter increasing communication to customers
  • Created numerous advertisements for national industry publications
  • Established customer programs marketing the corporation and increasing accounts and customer retention
  • Managed individual accounts
  • EDUCATION
    The University of Arizona Bachelor of Arts in Creative Writing with a minor in Spanish Tucson, AZ
    The University of Alicante through the University of Pennsylvania International Studies with a concentration in Spanish Alicante, Spain
    REFERENCES

    Letter of reference (PDF file)

    Other reference available upon request

     
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