A. KELSEY METCALF
4607 NE 63rd Terrace
Kansas City, MO 64119
(816) 500-5961
resume@kelseymetcalf.com
SUMMARY
Highly responsible, well-organized, and self-motivated individual with excellent written and oral communication skills. Able to read and speak Spanish. Emphasis on Marketing, Corporate Communications, and Project Management. Possesses over 10 years of Marketing and Communications experience. Extremely skilled in the Windows environment with an extensive knowledge of HTML, DreamWeaver, PhotoShop, CorelDraw, Illustrator, PageMaker, QuarkExpress, Microsoft Outlook, and Access.
PROFESSIONAL EXPERIENCE
June 2006 - Present ASKMe Marketing
Owner
Kansas City, MO
  • Created ASKMe Marketing, an internet-based marketing firm specializing in providing solutions for small to midsize companies
  • Dec 2005 - June 2006

    Fujifilm Sericol, U.S.A., Inc.
    Marketing Coordinator

    Kansas City, KS
  • Responsible for the organization of the marketing department of a global company
  • Developed the corporate website – www.FujifilmSericol.com
  • Managed the corporate presence, booth setup, breakdown, content, and contracts of two international tradeshows with booths over 3,500 sq. ft.
  • Managed development, branding, and collateral for all new products
  • Authored and supervised the development of newsletters, press releases, technical documents, and marketing collateral.
  • Single-handedly choreographed all aspects of the company’s National Sales Conference for over 100 attendees.
  • May 2002 - July 2005 Paramount Pool & Spa Systems,
    Director of Marketing
    Tempe, AZ
     
  • Responsible for the Marketing department of an international manufacturing company producing an annual revenue of $20 million
  • Developed the corporate website – www.ParamountPoolProducts.com
  • Wrote and directed consumer product videos for three of our product lines
  • Managed development, branding, and packaging solutions for all new products
  • Authored the corporate employee handbook and developed an employee-distributed electronic newsletter to market to internal customers
  • Supervised a staff of four
  • 1998 - 2002 Valley Metro,
    Marketing Supervisor
    Phoenix, AZ
     
  • Project Manager for the production of the bi-annual Bus Book – which represents a half million-quantity printing, a budget in excess of $300 thousand, and distribution to all of the area’s major public and private outlets
  • Supervised the expenditure of an annual budget of $3 million
  • Managed the creative process, production, and buy of various informational and promotional materials including radio spots, cinema slides, newspaper and magazine layouts, and public announcements
  • Managed and developed the interaction and design of, as well as the hiring for the corporate website which received over one million hits each month
  • Participated in, developed, and organized several marketing pieces and projects to promote the successful passing of the Proposition 2000 Referendum which resulted in a 65/35 split win
  • Interviewed, hired, and supervised a staff of nine
  • 1996-98 Auto Rental Resource Center, Inc.,
    Marketing Coordinator
    Scottsdale, AZ
     
  • Designed, developed, and wrote the quarterly newsletter
  • Created numerous advertisements for national industry publications
  • Established several customer programs to market the corporation
  • Assisted customers with the management of individual accounts
  • 1992-96 The Sharper Image, Inc.,
    Assistant Manager
    Ardmore, PA
     
  • Supervised employees and assisted in sales, techniques, and negotiations
  • Established more efficient and understandable register procedures
  • Expanded new customer base and increased repeat customer sales
  • Organized store layout and created visual presentations of products
  • EDUCATION
    The University of Arizona Bachelor of Arts in Creative Writing with a minor in Spanish Tucson, AZ
    The University of Alicante through the University of Pennsylvania International Studies with a concentration in Spanish Alicante, Spain
    REFERENCES

    Letter of reference from most recent employer (PDF file)

    Other reference available upon request

     
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